Why being niche is the key to building a brand of the future, with Jens Knoop, founder of Knoops
Conversations of Inspiration
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How Did You Feel When You Closed That Coffee Shop?
Founder of a coffee shop in saint margaret's says he burst into tears when told to close. 'I was in a haze, because you really had no idea what the next day brings' He adds: 'Even science couldn't tell us what happens - so there was nobody to guide us'
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