#350: How to Craft Your Brand Story Strategy With the Story Cycle System™
Business of Story
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Brand Category Design - The a B T
In category design, we have this thing called a p o v, a point of view. And it is very similar to that of the a b t, which is essentially ah. The a b t takes the thinking that we did around points of view and does a fantastic, legendary double click on it. Here's whete christopher lockhead, my guest next week, and of course, the category king of brand category design.
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