2min chapter

Founders cover image

#109 Adi Dassler (Adidas)

Founders

CHAPTER

Oddy and the Dostlers

Oddy Dostler developed shoes for the 1928 Summer Olympics. He wanted to prove that top athletes with proper shoes could run faster jump higher and win more. The idea that Oddy was the first person to actually act on this and then build a business around it is "fascinating"

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