Why Are Drinkers More Excited About Cocktail Riffs Than Bartenders?
VinePair Podcast
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Variations: The Most Popular Form of Cocktail
Vinegar Insights is a company that analyzes consumer perceptions of cocktails. The most popular variations are margarita variations, says Vinegar Insights CEO Josh Zuckerman. "I think one of the reasons the espresso martini is so popular is because a lot of consumers in their brain, it is a martini variation," he adds.
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