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15min chapter
E14: Everything You Need to Know About Pricing Products
Run the Numbers
Exploring Pricing Models and Customer Retention Strategies
This chapter delves into the differences between free trials and freemium models in pricing strategies, highlighting the significance of price elasticity and entry barriers in customer acquisition. It discusses the challenges of credit card gating for products, emphasizing the balance between increased conversions and potential high churn rates. The conversation also covers maximizing customer lifetime value through product-led growth strategies, focusing on improving customer experience, data-driven lead targeting, and personalized messaging tactics.
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Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode