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The Strategy Behind Pepsi's “Challenger” Brand Approach w/ Todd Kaplan, VP of Marketing

The GaryVee Audio Experience

CHAPTER

Exploring Personal Media Consumption and Social Media Habits

This chapter explores personal media habits, focusing on preferences for platforms such as Netflix, social media, and live sports. The discussion contrasts the enjoyment of live events and documentaries with binge-watching and highlights attitudes toward content consumption versus active sharing on social media.

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