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93: Excelling at Product Management Execution
How To Succeed In Product Management | Jeffrey Shulman, Red Russak & Soumeya Benghanem
How User Research Plays Into Execution
My first instinct is always to go look at what customers are doing today on the product. And try to come up with hypothesis on why creators are doing something or what they're doing. The other way we think about user research is actually on the foundational side. Let's say we want to kick off a really massive initiative that would require a lot of investment from a product engineering and design standpoint. In that scenario, we really want to make sure that like the bet we are making makes some sense.
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