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The Next Era of Growth: How to Achieve Full Funnel Excellence

Perpetual Traffic

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Facebook Circles the Wagons on the People That Are Most Probably to Convert

If you run a website conversion campaign, what Facebook will do is they will focus in on the people that are most likely to convert. So let's say somebody in that audience, you don't use exclusions. You don't exclude all of your customers from your customer database. If you just go after that lookalike audience, Facebook will circle the wagons on the people who are mostlikely to convert. But at a certain point, you run out of those people in that audience and then need to change up your front end creative.

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