114 - How To Be A Scrappy Marketer With Sheeta Verma
The Marketing Millennials
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Is There a Hybrid Approach to Content Marketing?
Right now there's this trend of companies and brands jumping on any trend they see. Marketing touch point should be all over that, making sure the messages is aligned. People aren't going to remember that your company put out a trend about this. They need to know what your brand is doing. If you're TikTok or your social media are now just you using every trend and correlating it back to your brand, chances are you will get engagement. You'll get 100 couple hundred views, couple thousand views of that. You're not getting the actual leads and the brand awareness that you need.
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