Is There a Hybrid Approach to Content Marketing?

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Right now there's this trend of companies and brands jumping on any trend they see. Marketing touch point should be all over that, making sure the messages is aligned. People aren't going to remember that your company put out a trend about this. They need to know what your brand is doing. If you're TikTok or your social media are now just you using every trend and correlating it back to your brand, chances are you will get engagement. You'll get 100 couple hundred views, couple thousand views of that. You're not getting the actual leads and the brand awareness that you need.

Sheeta is the marketer you need when you’re ready to scale. Find out why Sheeta works exclusively with startups and the 2 questions she asks all entrepreneurs.

Daniel and Sheeta get into what it’s like to grow up around startups like Tesla and Apple in the Bay area, why you need to know who and where your customers are, and why it’s so much fun being a scrappy marketer.

You’ll also hear Sheeta’s takes on why marketing needs a seat at the product development table, and why marketers should get out of the toxic cycle of jumping on trends.

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