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246. Keith Cunningham | How Business Owners Should Think During a Crisis

The ONE Thing

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Three Critical Audits for Business Owners During a Crisis

This chapter explores three essential audits that every business owner should conduct during a crisis: an expense audit to eliminate unnecessary expenses, an efficiency audit to maximize value with fewer resources, and a capacity audit to identify excess costs. The importance of aligning expenses with revenue and making decisions to better prepare for future crises is emphasized.

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