The Secret Sauce of the Sanzo Brand

Sanzo's initial flavor set was Leechy Kalamansi, which is a Filipino citrus fruit. The flavors were important to me for folks who within the Asian American community could find a source of home that they maybe had not seen on their grocery shelves. "I think it kind of goes to show the kind of power of entrepreneurship and why I think in many ways we have the ability to disrupt incumbency," he says.