How to Balance Your Problems

In story and in our framework, you share one problem, but you share three different angles on that problem. It sounds complicated, but it's actually very simple to understand once you hear it a few times. When somebody clicks buy now on ordering my at-home chef services, I need to have framed my offer in such a way that they are solving the problem of families not eating together or us feeling like terrible parents. That is a magical formula that has been used for 2,500 years since the days of Aristotle. Almost nobody is using it to sell their products. And when you do, you see dramatic growth.