Introduction

Usually “offers” which we define as everything that you will deliver to your customer, are prepared by the marketing department.

But we also have seen marketing departments being lax in this area. So you may have to deconstruct or reconstruct the offer so that it speaks to your customer.

In this episode, we give you 5 elements of a great offer that you can use starting immediately so that when you communicate that offer to your prospects and customers, they are clear about how you will solve their problems or get them to their land of opportunity.

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