Maximizing the value of your content can feel like an uphill battle, especially if you spent months doing original research and aren’t sure how to share it with your audience. Gathering valuable data is one thing, but using it to create new and engaging content is another. If you're wondering how to keep your content interesting and impactful, you're not alone.

In this week’s episode, Justin and Michele Linn break it all down for you.

They review smart ways to repurpose your research, how to get your social media and content teams working together, and tips for adapting your data for different platforms.

Tune in to hear how simple yet strategic tweaks in your approach can draw significant traffic and backlinks. Michele also shares practical, actionable advice on creating a content strategy that ensures no valuable data is wasted.

In this episode, you'll learn:

• How to Repurpose Research: Expand data to create sustainable, varied content across multiple platforms.
• Why Collaborate: Bridging social media and content teams enhances content repackaging and sharing.
• How to Reframe Survey Questions: Craft questions to uncover key insights and guide market strategy.
• Why Original Research Matters: Adds value and helps stand out in a saturated market.
• How to Engage on LinkedIn: Use genuine insights over promotional posts to spark meaningful conversations.

***

If you like distribution and repurposing playbooks, you'll love my weekly newsletter (it's free). Join 2,500+ subscribers here: https://news.justinsimon.co/

***

CONNECT

🔔 LinkedIn: @justincsimon

🐦 Twitter @justincsimon

✉️ Email: hello@justinsimon.co

***

SPONSOR

Thanks to my friends at hatch.fm for producing this episode and handling all of my podcast production.

They give you unlimited podcast editing and strategy for your podcast.

Get unlimited podcast editing and on-demand strategy for one low monthly cost. Just upload your episode, and they take care of the rest.

Visit hatch.fm to learn more.

Mentioned in this episode:

Join Distribution First

Want to finally get off the content hamster wheel, and do it with a group of other smart marketers? Join the Distribution First community: https://distributionfirst.club/