Communicating Across Channels with Daniel Incandela, CMO of Cordial
The Next CMO
00:00
The Problem With Synchronizing Messages Across Functions
Daniel: It feels like the world hasn't changed and I'm going to date myself but 23 years since I started in the email personalization and website personalization back. Back in 2000, I worked for a company called ATG, which is now Oracle's commerce business. And we had this real personalization capability and it allowed you to do some of the stuff. So the technology was actually there. But companies don't work that way in a lot of cases. They're organized in chunks and the product team who may be doing one thing in the customer service team who's doing another thing in the marketing and sales team and operations team,. sometimes they're just not coordinated.
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