How to Start a Kickstarter

We somehow had this, this kind of perception that we had to do all of this stuff to run a startup. And then we sort of like thought that hey we have almost unlimited money at the time. But in retrospect, it was kind of silly. We pour in something like $12,000 into this Kickstarter video, we have to rent like this massive flat that looks like modern. It was essentially a completely shot project that they had to we had to throw away.