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Gennifer Weisenfeld, "The Fine Art of Persuasion: Corporate Advertising Design, Nation, and Empire in Modern Japan" (Duke UP, 2025)

New Books in East Asian Studies

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The Art of Packaging: Advertising as Cultural Media in Japan

This chapter explores the relationship between advertising design and national identity in Japan, focusing on how product packaging serves as a cultural connector. It highlights the creative strategies companies use, including collectible items and engaging artwork, to influence consumer behavior and shape corporate identity.

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