AI-powered
podcast player
Listen to all your favourite podcasts with AI-powered features
#025: A/B Testing with Kelly Wortham from EY
The Analytics Power Hour
Is Analytics Going to Answer Questions?
2min Snip
00:00
Summary
Transcript
Episode notes
There has to be this organizational consensus that analytics is to answer questions, and that analytics won't be able to answer all the tons. So you have this beautiful back log of here. Here's all the questions that we're asking in the analytics team. And based on the analytics, they make a recommendation of how to test it. And then you have a much stronger test design and a much better chance of getting successful results. But it requires close allignment between analytics and tusting - or even the analycts an testing are within the same organization.
Get the Snipd
podcast app
Unlock the knowledge in podcasts with the podcast player of the future.
AI-powered
Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode
Save any
moment
Hear something you like? Tap your headphones to save it with AI-generated key takeaways
Share
& Export
Send highlights to Twitter, WhatsApp or export them to Notion, Readwise & more
AI-powered
podcast player
Listen to all your favourite podcasts with AI-powered features
Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode