How to Grow Your Newsletter

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Caitlin: I'm just my brain still going on the James Clear comparison because I hadn't thought of it as being really similar to James's newsletter and really in any way like the format is quite different. It's about people being able to offhandedly sit in a meeting and be like, well, like, what if we were to change this? That would tap into this like cognitive bias called bebling goods. So for me, social media has really been the driving channel of growth for the newsletter. But then also the much bigger driver of growth of the blade is definitely spark loop.

Welcome back to another episode of the Send & Grow podcast. This week, SparkLoop cofounder Louis Nicholls sits down with Katelyn Bourgoin of the Why We Buy newsletter.

Katelyn's newsletter is earning over $300k in annual revenue—and it's not even her full-time business. She founded Customer Camp in 2019 where she helps businesses figure out what triggers customers to buy so they can market smarter.

In this episode, Louis & Katelyn discuss…