Our 2023 Predictions
B2B Growth
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Is There a Venn Diagram of Media Brands?
James: I can't think of a piece of content that I've consumed that doesn't fit into one of those three categories. Dan: If you're planning on spinning off one of these things, you got to think about where, where do you want to go? Do you want to be known for mixing one of two of the three? James: We'll definitely be seeing more content from B2B growth on those three areas. And then we will see a handful of B2B brands dominate their category by doubling down in either personal brand, product brand or media brand.
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