10min chapter

The Greatest Stories Never Told cover image

How to be a Global Citizen and Network with the highest people in society with Michael Trainer

The Greatest Stories Never Told

CHAPTER

Building Credibility Through 'Anchors'

The chapter discusses the importance of 'anchors' in validating and adding credibility to a project, using examples from event organizing and guest securing. It emphasizes the role of well-known figures in attracting others and making a concept more appealing. The conversation explores the strategy of networking with influential individuals, emphasizing the importance of adding value and establishing trust through strategic relationships and connections.

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