Building Your Brand on Instagram

Many of my favorite accounts to follow on Instagram are these curated accounts like hidden New York furniture archive, new, gotega. And they're obviously run by an individual, but I don't know who that person is. The brand and the identity of the account is a product of the things that they've curated on the page. There's even kind of like a slightly web three version of this on Twitter called entropy. It has like three or four ends or something if you are trying to search it up.