The Importance of Experiential Thinking in Climate Change

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Many Americans still think of climate change as distant, but the impacts won't be felt for a generation or more. "I don't see why it should be a high priority," he says. The same thing is happening with COVID: It's an incredibly dangerous way to make decisions if you're just basing them on your own direct experience"

We agree more than we think we do, but tech platforms distort our perceptions by amplifying the loudest, angriest and most dismissive voices online. In reality, they’re just a noisy faction. This Earth Day we ask Anthony Leiserowitz, Director of the Yale Program on Climate Change Communication, how he shifts public opinion on climate change. We’ll see how tech platforms could amplify voices of solidarity within our own communities. More importantly, we’ll see how they could empower 2 billion people to act in the face of global threats.