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What Is the Hook That Pulls People In?
Hoyo: I was very transparent in terms of what people would get. "I'm more of an expert than i am, and being authentic in the sense of saying, whatever i give you, i'm eating my own dog food" He says he has started branching out so much n indifferent directions that they are just his curiosity about it. Hoyo is a self-taught journalist who writes for The Huffington Post.