The Power of Customer Marketing

Product and product marketing have this good relationship where during the development of functionality or when watching your product. They're, you know, working together to identify where the opportunities are what customers feel about potential functionality. Sales is often too busy to have those conversations because they're just focusing on the next opportunity next opportunity. So it sounds like customer marketing has really been empowered to come in and have those conversations and then act as that customer facing feedback loop back to product and product marketing.