Ep 86 - The Innovation Mindset with Lorraine Marchand
The Tyler Dickerhoof Show
00:00
Is There a Best Practice Approach to Innovation?
I believe that there is a best practice approach to innovation. I give an example of the hair growth product called Rogaine which has been around for 25 years yes and they pivoted because their hair was grown ahead of its cardiovascular indication. That's serendipity it's great when it happens but it doesn't happen most of the time, he says. The best innovation in my opinion is similar to what we learned at that diner that week in August that I described which is evidence-based observe the problem really be able to quantify it to qualify it to talk to customers about it so you can accelerate getting your product to the marketplace.
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