The Official SaaStr Podcast: SaaS | Founders | Investors cover image

SaaStr 579: Why Event Marketing Matters Even More Than Before & The Future Of Events with SaaStr CEO Jason Lemkin

The Official SaaStr Podcast: SaaS | Founders | Investors

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A Million Dollars for Field Marketing

In the early days of that cosin a once you saw events work, and you start throwing money at it. At some point, wher did youike, realize that, hay, when you double that like hat was those afal moments. It is very hard to measure the ri of an event when you talk about soft cos or these other variables that are very impossible to tract. I think advante were valuable before, they're significantly more valuable moving forward, at least for our industry.

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