Hiring, Employer Brand, and Team Autonomy

#283 Marketing Leadership | In this episode, Dave is joined by Sylvia Lepoidevin, CMO of Kandji, a leading platform for managing and securing Apple devices in the workplace. Sylvia shares her journey from employee #4 to CMO at Kandji, driving the company’s growth to a $850M valuation. She talks about her experience building efficient marketing teams, leveraging AI, and creating impactful brand experiences.

Dave and Sylvia cover:

• How AI is reshaping marketing roles and enabling smaller, more efficient teams
• Strategies for internal marketing that align and energize cross-functional teams
• Product launches and creative campaigns for brand-driven growth

Timestamps

• (00:00) - - Intro to Sylvia
• (05:55) - - From Marketing Hire to CMO
• (10:40) - - Understanding Equity and Financial Outcomes
• (13:22) - - Wealth and Career Growth
• (16:02) - - Why It’s Important to Have a Clear Career Narrative
• (20:54) - - Mastering Storytelling in Team Meetings
• (24:12) - - How to Engage Your Team
• (24:48) - - Leveraging Feedback Loops to Build a Successful Team
• (32:05) - - AI Is Enabling Smaller, More Efficient Teams
• (35:48) - - AI’s Impact on Marketing
• (38:48) - - How Kandji Is Expanding Their Team
• (41:39) - - Achieving 10x Growth Through Product-Led Strategies
• (45:19) - - Leveraging Competitor and Apple-Specific Keywords
• (48:43) - - Minimizing Hiring Risk: Test Roles First

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