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Sharona Cohen of DSTNC on Endurance Culture, Brand Curation, and The Future of Cycling (EP.255)
Panic with Friends - Howard Lindzon
How to Make Cycling Fashion
"We're really targeting the premium high end brands. We definitely want to offer affordable price points, but again, it's technical wear and it's very, you know, it's expensive fabrics that come from Italy," he says. "It's just beautiful to see how more and more brands are starting to understand that cycling is a lifestyle and fashion."
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