The Intelligence from The Economist cover image

The Intelligence: An interview with the director of the IAEA

The Intelligence from The Economist

CHAPTER

De Beers and the Diamond Dilemma

This chapter explores Anglo American's strategic breakup and the potential sale of De Beers amid growing competition from lab-grown diamonds. It examines the declining influence of De Beers in the diamond industry, the shift in consumer preferences, and the crucial role of marketing in maintaining the appeal of mined diamonds.

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