#363: Leading Loyalty Insights from the USA
Let's Talk Loyalty
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How to Reward Behavior That Is Not Related to a Transaction
NASCAR fan rewards, which we just launched at the beginning of this month, is an engagement program. There's certainly there's transactional elements in it, for instance, like we'd love to see you go to a race. But you are being rewarded in the exact same point value if you buy a grandstand ticket or a suite. And it's just more about engaging with the brand and immersing yourself in that culture.
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