Introduction

In 2009, Adi and her husband Alon Cohen embarked on a home renovation. They quickly realized how challenging it was to find both inspiration and qualified home professionals, so they started a side project to bring technology into the home design space. Organically, the Houzz community blossomed to hundreds of thousands of users before Adi decided to take on outside capital and make Houzz her day job. Today, Houzz is the leading platform for home renovation and design and has over 65 million users. Adi shares how she overcame knowing no one when she first moved to Silicon Valley, how she built a thriving two-sided marketplace through word of mouth, and why she loves building the company alongside her husband.