COVID Is a Challenge for Global Sports

London still feels like the epicenter of our business in ways that probably we need to continue to decentralize. I'm not sure there's a global sports organization that doesn't yet whether a rights holder or brand or agency that doesn't have a real clear homeland. Newer generations would expect that the Nike that I trade with feels like a British Nike you know the Adidas that I talk to in Indonesia feels like an Indonesian Adidas and that will permeate all of us, he says.

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