Rise of the shirt and brand storytelling

In this rare and deeply personal conversation, Ray Kelvin - founder of global fashion brand Ted Baker — breaks his silence for the first time. After decades of avoiding interviews, he speaks openly about the rise of Ted Baker, the culture he built, the controversies that ended his tenure, and the emotional cost of losing the company he created.

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Ray addresses the origins of the brand, the unconventional “hug culture,” the online petition that escalated during the MeToo era, and the accusations that ultimately forced him to step down. He discusses criticism over physical boundaries, workplace culture, PR practices, and long-running myths that surrounded him — including stories about hugs, neck-stroking claims, alleged whispering, lap-sitting rumours, and more.

This conversation also explores his leadership style, the pressures of running a public company, how quickly public sentiment can shift, and the human consequences of Ted Baker’s collapse. Ray describes the impact on thousands of employees, the strain on his personal life, and the condition that affected his hands during the period everything changed.

He also reflects on difficult moments — confrontations, workplace expectations, and accusations from former staff — sharing his own recollections and regrets. In one of the interview’s most striking moments, Ray speaks about the emotional toll, the cultural climate at the time, and why he believes the world “changed overnight.”

Candid, uncomfortable, and surprising, this is the first time Ray Kelvin has ever told the full story of what happened — in his own words.

#TedBaker #RayKelvin #Heretics

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Chapters:

0:00 Ray Kelvin Highlights

1:20 Why Ray Kelvin is Speaking Now

4:20 Why Ted Baker Had NO Private Offices

5:20 Who Actually Was Ted Baker?

9:35 The Fascinating Stories of Ted Baker

13:35 Ted Baker Went Public…Scrutiny

20:35 The Truth About The Hugs

22:20 The Organise Petition

25:35 Andrew Reached Out To Organise

29:05 Accusations: Whispering In Ears

32:35 Press-Ups When Late?

35:35 Pushing Employee Up Against The Wall

38:35 The Dirty Joke Business Card

41:35 Not One Person Said This

45:35 Glassdoor’s Rating

48:05 Witch Hunt For Jewish Bosses?

49:05 Lumped In With Philip Green

52:35 Different Times

54:35 Taking Care Of Sick Employee

56:35 The Woman Sat On Ray’s Lap?

59:35 Offence Culture

1:01:35 How Difficult This Was For Ray

1:06:45 A Heretic Ray Kelvin Admires

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