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938 – How to Create Holy Grail Offers with Kenneth Yu

James Schramko Podcast

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Copywriting Strategy

A's copywriting strategy is predominantly about talismans. Can your product or service be this cup by this holy grail? When a person believes in your object, they will pay a great price for it that goes beyond what his actual market value is. The key to why holy grail is different is we actually galf a lot more into the offer psychology of the thing. So dposition your service of product as a talisman so that it sells itself.

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