The Future of Data-Driven Marketing -- David Finkelstein // BDEX
MarTech Podcast ™ // Marketing + Technology = Business Growth
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What Data Is Losing Value?
What data do you see losing value? I bet you that the actual historical purchases are probably going to be less value as intent data becomes more valuable. What your previous buying behavior was ably matters less then certainly that except it will follow trends. But definitely, what we are seeing in the market place is basic demographic data is losing value because it's too widespread,. So we're goingto go along on intent data as you start thinking about building this platform in the exchange.
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