The Low Friction Path to a Fitness Gym Membership

Read wise is an app that helps people read content they've consciously picked out. It's a little bit of an uphill battle, just like a gym membership, but once you can do it, I think people become very loyal customers. We lose to these addictive social media apps all the time, but we can feel good about building a feature which really grows engagement and makes the app sticky. And we don't have to feel bad about it.