The Mastermind Behind Your Favorite Fashion Brands: Rachel Zeilic - Taking Risks, Learning From Mistakes, & Making Strategic Decisions
The Skinny Confidential Him And Her Show
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How to Find the Right Partner to Start a Brand
I think that you still need a means of distribution because it's pretty hard to still get customers to come on to your site and make a purchase ultimately they're still going to want to buy something from Nordstrom or revolve. I think partnering with a big retailer at least initially is a good move for people who don't have the financial backing to do direct to consumer traffic effectively. You can kind of use that business as infrastructure and expertise for a couple of years to build you up and then consider taking it in a more independent direction later on. If someone wants to start an influencer brand, find the right partner like is there a strategic like sort of formula for that if you've seen
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