64 (Sell): Guiding your customers through the buying process by refining their problem set (Andy Paul, Host of Sales Enablement Podcast)
30 Minutes to President's Club | No-Nonsense Sales
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Building Personal Connections in Sales
This chapter highlights the significance of creating authentic relationships with customers during sales calls, focusing on open dialogue and understanding their needs. It discusses strategies for guiding clients through their buying process while differentiating between decision-making styles to enhance sales success.
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