3min chapter

No Nonsense Leadership cover image

#0066 - Teresa Torres - continuous discovery.

No Nonsense Leadership

CHAPTER

Interviewing - How Do You Find Them?

The key idea is to keep the participant grounded in a specific story about their past behavior. The interviewer has to actually do the work to excavate the story. Most product teams want to take shortcuts and just say, well, what do you like to watch? But those answers aren't necessarily going to reflect your actual behavior.

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