Communicating Magic: Creating Videos and Emails That Convert (Alex Cattoni
On the Record by Leadpages
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Authenticity in Marketing: A Journey to Ethical Copywriting
This chapter explores the journey of transforming online marketing practices by promoting authenticity in copywriting and the importance of ethical communication. The speakers share their personal experiences and challenges in the industry while emphasizing the evolution of brand voice and the impact of personal values on marketing strategies. Additionally, they discuss the role of artificial intelligence in copywriting, urging a balanced approach to technology and creativity.
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