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ChatGPT’s First Victim + The Department of Government Efficiency (DOGE)

Prof G Markets

CHAPTER

Navigating the Shift: Advertising in the Age of Social Media

This chapter explores the transition from traditional TV advertising to social media platforms such as TikTok and Instagram Reels, highlighting the financial disparity in ad spending. It emphasizes the importance of engaging younger audiences on these platforms for improved company profits and includes a casual discussion about podcasting and future earnings.

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