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The iMore show
Is There a Need for Innovation in the Smartphone Space?
The iPhone 14 was not very innovative in sort of any way, which is a little unfortunate but also as we mentioned, it's not for the people who want innovation. I feel like there does need to be a little bit more innovation in the smartphone space and that's not just from an apple standpoint. We expect that apple will eventually jump on that train when they figure out a way that they want to do it. Because they could very well get one done now if they wanted to but I think they want to wait until it looks and feels a certain way.
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