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#63 Media Mix Models & Bayes for Marketing, with Luciano Paz

Learning Bayesian Statistics

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The Problem of Label Switching in Mixture Modeling

Dirioisidarly hard. You get noisy estimatesi sio, bet the generalization of the met models y sort of mixture motal. Instead of having a finite number of clusters, you are also inferring the number of clusters with the dir process. The complicated thing with this is that with any kind of mixtures, you can have problems that are called label switching. So we kind of had to go in and work with post processingli trying to fix the label switching probe.

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