
76 How to Craft, Communicate, and Cash In on Your Personal Story with Bo Eason
The School of Greatness
You Start a Story Like That
The more personal your story, the more effective it is. The minute you say when I was nine years old, I had a dream, everyone in the audience and everyone listening is now thinking of themselves when they were not. You start a story like that. That's a defining moment that shapes your life forever more. So right when you do that, when you get that infinite in that personal right out of the gates, people connect to you because now they think they're you.
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