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22min chapter
The Marketing Secrets Apple & Tesla Always Use: Rory Sutherland
The Diary Of A CEO with Steven Bartlett
The Power of Packaging and Perceived Value
In this chapter, they discuss the importance of packaging in creating a brand and influencing perceived value. They talk about how the design of the packaging and unboxing experience can have a halo effect on the product. They also mention the strategy of creating scarcity by offering limited runs of clothing items and the success they had in selling out previous runs. They emphasize the importance of storytelling and working with artists to make the clothing pieces look more like art. The chapter ends with a mention of the upcoming release that is expected to sell out quickly.
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