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4min chapter
We Have a New CPG Guy! + 2022 Retrospective
The CPG Guys
COVID-Induced Supply Chain Change
I think retail media is definitely going to tease out a conversation in the industry in 2023, not five years from now, on national scale versus regional scale. If your brand ambition is national distribution, you're going to seek your super regionals. And there's going to be a role forsuper regionals. The war in Ukraine didn't help at all, especially if you're in certain commodities. Gas prices came down before the elections and now I'm hearing analyst predictions going right back up to a national average of five plus. That's a whopping number,. which is going to tilt a lot of unfavourability back in supply chain and just availability of gas in general. Because the pet
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