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The Importance of Time for Important but Not Urgent Tasks
The forgotten corner of this chart is the one that really matters and I want you to think about. And that is important, but not urgent. All of those tasks which don't have a deadline, but do move the needle on the company. Things like strategy fall into this category, right? The big questions about what kind of a company are you building and what should it look like? What's the shape of this thing? Who are your customers? How do you want to go to market? Those are all super important and will make all the difference to your company. But they're not shouting for attention.