Navigating the Ad Tech Landscape

This chapter explores the contrasting strategies of Teeds and Taboola in the evolving ad tech landscape, focusing on their unique approaches to performance advertising. It introduces Taboola's innovative Realize initiative, aimed at reshaping traditional native advertising by allowing diverse ad formats and performance-based pricing models. The discussion highlights the importance of first-party data, market competitiveness, and the role of AI in driving successful advertising strategies.