BDTP. Re-engagement Emails with Tim Hart
UI Breakfast: UI/UX Design and Product Strategy
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How to Send a Re-Engagement Campaign to an Inactive User Segment
A three touch campaign is kind of ideal because it gives you the ability to have a conversation with those subscribers. If they're used to you being over-communicative, I think they'll expect a longer train re-engagement campaign. It all boils down to your customer base. When you are building your relationship with customers, you're going to really train them on how you communicate with them.
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